Code Red
mrasad1965@gmail.comLed by Women, for Women: CODE RED Campaign
What is CODE RED?
CODE RED is more than a campaign; it’s an urgent call to action. The term “CODE RED” is used to highlight emergencies, and period poverty is exactly that—an urgent issue affecting millions worldwide. CODE RED, an initiative led by GRT, seeks to end period poverty by ensuring access to essential menstrual products, raising awareness, and breaking down stigmas around menstrual health.
Period poverty isn’t only about the inability to afford products; it’s also about confronting the silence, shame, and lack of education surrounding menstruation. This campaign advocates for individuals facing financial hardship, both locally and globally, by tackling the significant barriers they encounter in managing their menstrual health with dignity.
The CODE RED Campaign Goals
1. Raising Awareness: CODE RED sheds light on the struggles faced by those impacted by period poverty, including the lack of access to menstrual products, inadequate hygiene, and the resulting effects on education, employment, and social involvement.
2. Providing Essential Resources: The campaign raises funds to provide menstrual products to communities in need and promotes initiatives for free access to these necessities, ensuring no one goes without basic menstrual health support.
3. Breaking Stigma and Educating Communities: By encouraging open dialogue and offering menstrual health education, CODE RED aims to dismantle the harmful stigma around menstruation, fostering a culture of understanding and support.
4. Engaging Local Communities: CODE RED invites individuals, schools, and businesses to participate by organizing fundraisers, spreading awareness, and hosting local events to support the campaign.
5. Building Strategic Partnerships: Working with charities, non-profit organisations, and healthcare providers, CODE RED helps distribute products, deliver education, and support research into solutions for period poverty.
6. Mobilizing Digital Advocacy: Through social media, CODE RED shares impactful stories, facts, and calls to action, encouraging people worldwide to advocate for policy changes and sustainable solutions.
Global Relief Trust’s Promise: Sustainable Solutions through Reusable Pads
At GRT, we believe sustainable solutions are key to long-term change. That’s why we’re championing the use of reusable pads—a cost-effective, eco-friendly answer to period poverty. By combining education, local production, and partnerships, this approach brings broad benefits:
· Empowering individuals and communities with the tools to manage menstrual health sustainably,
· Supporting environmental sustainability by reducing waste, and
· Driving economic development through local manufacturing.
Reusable pads provide a practical, lasting solution to period poverty. GRT is committed to making the CODE RED Campaign a movement for lasting impact—advocating for access to menstrual products, reducing stigma, and promoting policies that ensure everyone has the dignity and resources they deserve.
Join us in creating a world where period poverty no longer exists. Together, we can make a difference.
Hygiene packs, Code Red and the story so far…
So, CODE RED was born, our journey only has just started.
2025 is the year; empowering women, redefining futures. We take this journey to the next level of breaking barriers and provide sustainable reusable pads, to help period poverty NOT only abroad but in the UK!
Are you ready to be empowered?
ADVOCACY KIT – CODE RED
LED BY WOMEN, FOR WOMEN.
This toolkit will provide the necessary information and guidance for you to show your support for CODE RED so YOU can make your voice heard in a simple and easy way.
ADVOCACY KIT – CODE RED
Your voice and your story matters. In sharing your personal experiences, you are taking your advocacy to the next level by empowering and inspiring others to break the menstrual taboo.
Share your personal experiences, and breake this silence.
Working for a world where no one is held back by their period
Period Poverty & the UK: Shockingly, since the pandemic and the cost of living crisis, the number of people struggling to afford period products in the UK has sky rocketed to one in five. With this in mind, we have just launched a campaign in partnership with Global Relief Trust Code Red to tackle period poverty at home. Our trial with 150 people across Birmingham, London and Manchester is underway, with plans to roll this out nationally over the coming year to ensure no one in the UK has to choose between period products and basic essentials.
VOLUNTEER WITH US
Whether you are a school, guide group, DofE volunteer, University Society, active crafter, a community group or simply an individual with a bit of free time and access to a sewing machine, we want to hear from you!
We pride ourselves in offering volunteering opportunities with no commitment so that you can help us on your terms. We are growing our volunteer network all over the world. To join our mission in ending period poverty, please get in touch.
Partnership
Taahirah: The Muslim Women’s Health Companion
Taahirah is a movement redefining Muslim women’s health by blending Islamic and health guidance. From menstruation to post-menopause, we understand the deeply personal journeys Muslim women navigate, balancing faith-driven values with physical, mental, emotional, and spiritual well-being. That’s why Taahirah exists — to bridge the gaps in care, knowledge, and community, elevating women every step of the way.
Our platform is designed to be your home for health and faith. With expert-backed guidance covering topics from fiqh and spirituality to reproductive health, wellness, and self-care, Taahirah tailors resources to take charge of your health.
Soon, our flagship Muslim Women’s Health Companion app will bring it all together. We provide personalised insights, cycle tracking aligned with Islamic rulings, fasting support, and faith-based educational resources — all in one safe and accessible space.
Learn more at www.taahirah.health or follow us @taahirah.health. Together, we’re reclaiming the narrative around Muslim women’s health — are you with us?
Women’s voices
Watch videos and read about women’s experiences of severe period pain, heavy bleeding, and irregular cycles. Find out how they were diagnosed with endometriosis, adenomyosis, fibroids or PCOS.
Tanzina’s story:
“Instead of revising for my GCSEs, I was suffering with heavy bleeding and severe period pain”
Tisha Akter’s story:
“It was frustrating knowing that I could not train because of my period”
Shiuli’s story:
“I repeatedly asked my employer to change their absence policy”